BBC creates Birmingham Commonwealth Games hype with stop-motion animation

Birmingham is thrust onto the world stage in a new campaign for the BBC to mark the final preparations for the 2022 Commonwealth Games.

“It’s a Brum Thing,” created by production house Kode, uses vibrant collage-style animation to share the city’s buildings, people, and culture among the 54 participating nations.

On Friendly Fire Band’s It’s a Brum Ting, 2D animation brings local heroes such as comedian Lenny Henry and musician Ozzy Osborne to life, alongside Peaky Blinders anti-hero Tommy Shelby, to show what the capital of the Midlands has to offer.

James Cross, Creative Director of BBC Creative, said: “We set out to make a film that not only informs but celebrates Birmingham and the Midlands, not just in story but also in direction. It was so important to us to live up to the Brum Ting by using local talent throughout, from the music to the multiple entertainers. The result is so brilliant and entertaining, and we are very proud of it too. Although as a Midlander I really don’t think anyone should try swimming in the canals around Brindley Place in real life.

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Kode manager Harry Cauty added: “I loved how this memoir was about making Birmingham the hero. Where the BBC wanted to represent as many people and places as possible, I wanted to do the same when it came to the animation team behind the film.

Employing larger-than-life sports stars dominating their city and a raging bull charging through its streets, the animation helps build anticipation ahead of the 12-day event, beginning July 28, which the city has been working on for three years. years.