Messaging Apps Market Expected to Reach Market Value

In a new report “Email Application Market: Global Industry Analysis 2012-2016 and Forecast 2017-2025”, Persistence Market Research presents a detailed analysis of the global email application market over an eight-year forecast period from 2017 to 2025. The report focuses on the various factors impacting the growth in the adoption of messaging apps by businesses – large, small, and medium. Persistence Market Research forecasts that the global messaging apps market will grow from approximately US$4,540.0 million in 2017 to US$6,842.4 million by the end of 2025. This will reflect a revenue CAGR of 4.6% over the forecast period.

Segmentation of the global messaging apps market

The global messaging apps market is segmented on the basis of end-user (SME, large enterprise); type of deployment (public cloud, on-premises); operating environment (Windows, Linux, Unix, Mainframe, Others); vertical (BFSI, Healthcare, Media & Entertainment, IT & Telecom, Energy & Electricity, Automotive, Consumer Goods & Retail, Other); and region (North America, Latin America, Europe, Asia-Pacific, Middle East and Africa)

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Market forecast by region

The North America messaging application market is expected to grow at a CAGR of 5.0% from 2017 to 2025. The North America regional market will represent an additional opportunity of US$596.0 million between 2017 and 2025. Europe and Asia-Pacific regional markets are expected to grow 1.3x in value between 2017-2025, registering a CAGR of 3.8% each from 2017-2025. In the North America region, the United States is expected to be the most attractive market for messaging apps and will also register high annual growth rates throughout the forecast period.

Market Forecast by Deployment Type

The on-premises segment is expected to experience significant revenue growth throughout the forecast period, growing from an estimated market valuation of over US$2,500 million in 2017 to approximately US$3,800 million in 2025. This segment will register a CAGR of 5.1% during the forecast period and will remain the most attractive segment by deployment type, registering strong year-over-year growth throughout the assessment period.

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Market forecast by end user

Small and medium enterprises (SMEs) will remain the dominant end users of messaging applications. This segment is expected to grow at a relatively high CAGR of 5.2% during the forecast period. This segment will experience consistent revenue growth throughout the eight-year period 2017 to 2025.

Market Forecast by Operating Environment

The Windows operating system will grow at a significant CAGR during the forecast period. From a market value of US$3,094.9 million in 2016 to around US$4,802.8 million in 2025, the Windows segment is expected to grow at a CAGR of 4.9% during the forecast period. and remain the most attractive segment by operating environment, followed by the Linux operating system is expected to grow at a CAGR of 4.2% in terms of revenue.

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Market Forecast by Vertical

In terms of revenue, the BFSI segment is expected to be the most attractive vertical segment in the global messaging apps market and will register high annual growth rates throughout the forecast period. The BFSI segment will show a CAGR of 5.4% and will be valued at approximately US$1,600 million by the end of 2025. Healthcare will be second in line after the BFSI segment, with an estimated market valuation of US$1,406m by the end of 2025. followed by the IT & Telecom segment with an estimated market valuation of around US$1,018m by the end of 2025.

Vendor analysis

The report profiles some of the major companies operating in the global messaging applications market including Microsoft Corporation, IBM Corporation, Google Inc., Micro Focus International Plc, NEC Corporation, Amazon.Com, Hitachi, J2 Global Inc., and Fujitsu. Major market players are adopting strategies such as new product launches and key market partnerships to enhance their product offerings.

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For example, IBM Corporation launched its Enterprise Cloud Migration Services to enable organizations to migrate their businesses to a low-cost, low-risk hybrid cloud environment. The trend of new product launches is expected to remain rampant in the global messaging apps market over the next five years, with around 40% of key players adopting this as a key business strategy.

Strategic acquisitions is another key market strategy with around 12% of major players having made acquisitions in the last three years to expand their presence in the global market. Companies such as Hewlett Packard Enterprise and VMware Inc. have taken the acquisition route.

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