The Freak Brothers roll in San Diego Comic-Con

Fans of the new Tubi animated series The Freak Brothers are in for a treat this weekend as an immersive in-person experience takes place at San Diego Comic-Con aboard the Enlightened CannaBus. Dubbed the Freak Brothers Experience, the event allows visitors to spend time in the brothers’ iconic basement stoner lair recreated on scenic San Diego Bay.

The Freak Brothers the original animated series is based on the cult underground comic The Fabulous Furry Freak Brothers which sold 45 million copies and was translated into 17 languages ​​around the world after its launch in the late 1960s. The eight-episode first season follows the adventures of the three hippie stoners and their animal. company Kitty, who wake up in their San Francisco basement after sleeping in a psychedelically enhanced joint for the past 50 years. Now facing life in the 21st Century, the Freak Brothers must learn to adapt to life today in the company of the current tenants of the Victorian located above their hideout in the basement.

The animated series, available on the free video streaming platform Tubi, stars the vocal talents of Woody Harrelson as Freewheelin ‘Franklin Freek, John Goodman as Fat Freddy Freekowtski, Pete Davidson as Phineas T. Phreakers and Tiffany Haddish in the role of the sage. feline kitten. New episodes fall Sunday through December 26.

The centerpiece of the Freak Brothers experience at San Diego Comic-Con will be Real Cannabus, a traveling experiential marketing platform from cannabis advertising agency Enlighten shrouded in the series’ psychedelic brand. The event will also feature a vibrant backdrop for Freak Brothers photos and a phone charging lounge with a specially curated Spotify playlist. The on-site marketing team will provide visitors with freebies, including four different collectible mini-posters and a box of Freak Brothers mint.

Yujin Chi, head of brand marketing at Tubi, said the relationship with Enlighten, a company with a mission to grow the cannabis industry and demystify the plant, began as a platform to raise awareness of the series. original via digital ads at licensed marijuana dispensaries.

“After conversations we learned that the CannaBus could go to San Diego and have a space at Comic-Con where we can also reach superfans from adult animation, original comics and pop culture in general, “Chi wrote in an email, adding the event is” the perfect environment for the Freak Brothers. “

The Freak Brothers Experience is located in San Diego Bayfront Park, outside Hall H of the San Diego Convention Center, home of Comic-Con International, until November 28.

Freak Brothers also stars of LA Pop-Up at Fred Segal

The Freak Brothers phenomenon is also taking hold in Los Angeles via a pop-up store in fashion retailer Fred Segal’s flagship store, Sunset Boulevard, featuring exclusive merchandise and a real-life version of the Freaks’ basement, as well as a psychedelic world. and trippy. where visitors can revel in the presence of the Everlasting Doobie.

“In the spirit of ‘The Freak Brothers’ and their cat, we wanted to create a pop-up in Los Angeles for people to have fun and relax,” said Courtney Solomon, executive producer of The Freak Brothers. “While on vacation, New York has Rockefeller Center, Central Park, and Bergdorf Goodman windows, but forget about it all – now LA has The Freaks.”

Shoppers visiting the Freak Brothers Experience at Fred Segal will step into a world inspired by San Francisco’s hippie-era Haight-Ashbury, with many elements reminiscent of a mini episode of the series that parodies the famous Willy Wonka factory. A collection of clothing and lifestyle products featuring images from the comic book series will be available for purchase in store and online, including items such as sweatshirts, tie-dye T-shirts and glass bongs.

“As a kid of the ’60s and’ 70s, I grew up reading ‘The Freak Brothers’ comics and their very intelligent stoner humor,” Jeff Lotman, owner and CEO of Fred Segal, said in a statement. Press. “It makes sense that Fred Segal, who also started in the ’60s, is the place where this very exciting renaissance will take place.”

The Freak Brothers experience at Fred Segal runs until January 15, 2022.