In a new report “Messaging Applications Market: Global Industry Analysis 2012-2016 and Forecast 2017-2025,“Persistence Market Research presents a detailed analysis of the global messaging applications market over a forecast period of eight years, from 2017 to 2025. The report focuses on the various factors affecting the growth of the adoption of messaging applications. messaging by enterprises – large, small and medium-sized. Persistence market research predicts the messaging applications market pass from an estimate US $ 4,540.0 million in 2017 at US $ 6,842.4 million by the end of 2025. This will reflect revenue TCCA of 4.6% over the forecast period.
The global messaging application market is segmented on the basis of end user (SMEs, Large Enterprises); type of deployment (public cloud, on-premise); operating environment (Windows, Linux, Unix, Mainframe, Others); vertical (BFSI, Health, Media & Entertainment, IT & Telecom, Energy & Power, Automotive, Consumer Goods & Retail, Others); and region (North America, Latin America, Europe, Asia-Pacific, Middle East and Africa)
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The North America messaging applications market is expected to grow at a CAGR of 5.0% from 2017 to 2025. The North America regional market will represent an additional opportunity of US $ 596.0 million between 2017 and 2025.
The regional markets of Europe and Asia-Pacific are expected to grow 1.3 times in value between 2017 and 2025, registering a CAGR of 3.8% each from 2017 to 2025. Within the North America region , the United States is expected to be the most attractive market for messaging applications and will also experience high year-over-year growth rates throughout the forecast period.
The on-premise segment is expected to experience significant revenue growth throughout the forecast period, growing from an estimated market valuation of over US $ 2,500 million in 2017 to approximately US $ 3,800 million in 2017. 2025. This segment will register a CAGR of 5.1% during the forecast period and will remain the most attractive segment by type of deployment, registering strong year-over-year growth throughout the evaluation period.
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Small and medium-sized enterprises (SMBs) will continue to remain the primary end users of messaging applications. This segment is expected to grow at a relatively high CAGR of 5.2% during the forecast period. This segment will experience steady growth in terms of revenue throughout the eight-year period 2017 to 2025.
The Windows operating system will grow at a significant CAGR during the forecast period. From a market value of US $ 3,094.9 million in 2016 to approximately US $ 4,802.8 million in 2025, the Windows segment is expected to grow at a CAGR of 4.9% during the forecast period and remain the most attractive segment by operating environment, followed by the Linux operating system is expected to grow at a 4.2% CAGR in terms of revenue.
In terms of revenue, BFSI segment is expected to be the most attractive segment by vertical in the global messaging applications market and will register high annual growth rates throughout the forecast period. The BFSI segment will have a CAGR value of 5.4% and will be valued at approximately US $ 1,600 million by the end of 2025.
The healthcare sector will be the second in line with the BFSI segment, with a market valuation estimated at USD 1,406 million by the end of 2025, followed by the IT & Telecom segment with a market valuation estimated at around USD 1,018 million. US dollars by the end of 2025.
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The major market players are adopting strategies like launching new products and key partnerships in the market to improve their product offerings. For example, IBM Corporation launched its enterprise cloud migration services to enable organizations to migrate their businesses to a low cost, low risk hybrid cloud environment.
The trend of new product launches is expected to remain rampant in the global messaging application market over the next five years, with around 40% of the major players adopting it as a key business strategy. Strategic acquisitions are another key market strategy with around 12% of the major players having made acquisitions in the past three years to expand their presence in the global market. Companies such as Hewlett Packard Enterprise and VMware Inc. have taken the acquisition route.
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