UNITED ARAB EMIRATES. L’Oréal Paris Travel Retail has partnered with Dubai Duty Free to launch a striking new animation at Dubai International Airport (DXB). It was launched on March 16 and ends today (March 31).
The exclusive animation takes a journey online and offline and spotlights L’Oréal Paris’ all-new Age Perfect Cell Renewal Midnight serum and Color Riche Intense Volume Matte lipstick range.
The circular pop-up is dressed in an elegant black and gold color and is further enhanced by dynamic digital screens. It also celebrates the popular “Because I’m Worth It” campaign from L’Oréal Paris, which celebrates its 50th anniversary.and birthday this year.
Some of the animation’s retail entertainment features include a Parisian photo booth complete with an Instagram frame, exclusive giveaways, and lipstick engraving and customization. All of these elements underline the distinctive brand identity of L’Oréal Paris and its mission to make luxury beauty accessible to all.
To boost digital awareness, DXB travelers can experience the two flagship lines through website banners, targeted social media posts and emails. The digital campaign also drives traffic to the pop-up.
According to L’Oréal Paris, Age Perfect Cell Renewal Midnight Serum is already breaking records in the local market. The serum is the latest addition to the Age Perfect range and boosts the rejuvenating power of the skin’s mother cells during its peak nighttime regeneration period.
Stem cells are found in the deepest layer of the epidermis and are responsible for the regeneration of skin cells which creates firm, youthful and glowing skin.
The serum has also been infused with L’Oréal Paris’ exclusive Recovery Antioxidant Complex which strengthens the skin barrier. It replenishes the skin’s antioxidant levels, which repair damaged skin, protect against external aggressions and correct the active signs of skin aging.