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Editing: 9; Published: April 2022
Executive Pool: 491
Companies: 85 – Actors covered include animated biomedical productions; Axes Studio, Inc.; Blausen Medical Communications, Inc.; Elara Systems, Inc.; Ghost Productions, Inc.; Hybrid medical animation; infuse medical; Invivo Communications, Inc.; Medmovie; Nucleus Medical Media; Radius Digital Science; Random42 Scientific Communication.; Scientific Animations Inc.; Trinsic Animation, LLC.; Understand.Com; Viscira, LLC.; visible body; Xvivo Scientific Animation and Others.
Cover: All major geographies and key segments
segments: Type of technology (4D, 3D, 2D, Flash Animation); Therapeutic area (oncology, cardiology, plastic surgery, dental, other therapeutic areas); End use (life sciences, hospitals, academic institutes, medical device manufacturers, other end uses)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; UK; and rest of Europe); Asia Pacific; Rest of the world.
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Amid COVID-19 crisis, Global Medical Animation Market Estimated at US$316.1 million in 2022, is expected to reach a revised size of US$660.3 million by 2026, growing at a CAGR of 19.4% over the analysis period. 4D, one of the segments analyzed in the report, is expected to grow at a CAGR of 22.3%, while 3d segment growth is readjusted at a revised CAGR of 18.9%. Over the past few years, the field of animation has evolved significantly through various technological developments. Animation refers to the integration of a group of images of particular objects and the creation of an optical illusion of these moving objects. The animations are currently close to those seen in the real world. Currently, animations are mostly 3D, which is about using 3D graphical models to create animation. As in many other fields, animation, especially 3D animation, is making its way into the medical world, especially for teaching/learning purposes as in-depth knowledge of various aspects is required.
Rather than understanding a medical procedure from a book, an animation of it with narration provides a demonstration of how the procedure is actually performed and therefore offers a much better understanding. Although manuals are essential sources of information, but when supported by 3D animation videos, understanding a complex process/procedure such as how the heart works becomes easier. With 3D animation, a concept can be reproduced visually and with audio stories, a relevant explanation can be given. Animated videos are also very engaging and are considered the best way to teach a concept. Retention and recall are also relatively high, as visual information is processed by the brain 60,000 times faster than text. Animations can be used with existing or new learning strategies for better learning and retention. They help improve students’ attention span and make it easier to complete a lesson. 3D animation becomes even more effective when VR technology is used, as it will allow students to practice and safely perform processes/procedures that cannot be performed in real life without significant risks. 3D animations are widely used in immersive learning solutions to allow students to practice their learning in a virtual world. One of the main advantages of such an environment is that it is safe to take risks and make mistakes to learn from. In a simulation, animations are configured to operate according to user input. This makes it easier to experiment with the different possibilities. Through the use of 3D animations in a simulation space, a surgical procedure can be replicated, allowing the student to practice the procedure. It does not involve any risk and can be practiced several times. Contrary to popular notion, setting up animated videos does not come with a high cost. But making them takes time. However, once made, animated videos can be used to teach any number of students. Moreover, the video can be viewed/revisited anytime and anywhere, requiring only a smart device and the Internet. Animation-based learning is also ideal for various learning styles, such as hands-on learning, visual learning, or reading. Before creating an animation-based learning video, the type of audience should be considered. This will help create a video that suits their needs. The video must have a script that will be a voiceover. To make a video on a descriptive topic, it needs to be in an easy-to-understand way. Once the script is ready, the video will be worked on by animation professionals who will add voice, visual and background effects and create the final video. The animation video must conform to the initial plan and be of good quality in order to appeal to the public.
In particular, the market is expected to benefit from rising healthcare spending and growth in the pharmaceutical/biopharmaceutical and medical device market. From training doctors and healthcare professionals to creating animated videos to educate consumers about new drugs and communicate the mechanics of complex devices to the medical community encompassing hospitals and institutions, medical animation plays a key. 3D medical animations offer pharmaceutical companies and hospitals an ideal way to interact with consumers/patients with a dynamic audio-visual explanation of complex medical information in a user-friendly way. Often, these videos teach patients about human anatomy, healthy and sick states, treatment procedures, and the mechanism of action of drugs. Immersive 3D animation combined with easy-to-understand narration helps patients understand and appreciate surgical procedures for easy decision-making. When used in training, 3D medical simulation/animation helps physicians learn to perform surgical procedures and use innovative surgical instruments, devices and systems. Gamification of medical education through animation is increasingly the new reality and the definite benefits it offers can no longer be overlooked. These advantages include the ability to overcome shortage of corpses and to repeat instructions and procedures multiple times; lower the costs; improve understanding of difficult surgical topics among medical students; and the unparalleled advantages of 3D animations over conventional two-dimensional teaching materials. Moreover, no medical device marketing strategy can be considered complete without a medical animation video to intrigue the audience. 3D imaging can be the hook to entice potential customers by accurately conveying the brilliance of innovation, the benefits of the device, its potential to influence treatment and surgical outcomes. Medical device companies must deal with a wide range of customers ranging from physicians working on advanced medicine to non-professionals such as investment bankers, hospital administrators, board members and policy makers. . Videos can aid in easy understanding and can offer information that can be easily and easily digested in minutes. Studies have long found that the rate of absorption of information in humans is about 68,000 times faster with videos than with text-based methods. After
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